Short-term rentals are booming across the UK, and it’s no surprise why. With staycations on the rise and travellers craving home comforts, turning your property into a holiday let could be a savvy way to earn extra income. But before you dive into refurbishing, a bit of planning can save you headaches (and cash) down the line and give you great reviews in the future.
Here are nine essential tips to consider before you start work.
Define the needs of your potential clients
Who’s your ideal guest? A family hunting for kid-friendly spaces? A remote worker needing fast Wi-Fi and a desk? Or maybe a group of friends after a stylish city pad? Pinpointing your target audience shapes every decision, from layout to amenities. Scroll through rival listings in your area – what’s missing? A coffee machine? Bike storage? Pet-friendly perks? Nail the details guests actually care about, and you’ll stand out in a crowded market. Pro tip: checking reviews of your competitors may give you a good insight into the market.
Set a realistic budget
It’s easy to blow the budget on Instagram-worthy tiles, but don’t skip the boring stuff. Older properties often hide surprises – dodgy wiring, lurking damp, or walls that aren’t load-bearing. That’s where structural calculations come in. Getting a pro to assess your building’s bones avoids nasty mid-project shocks. Allocate 10-15% of your budget for contingencies, and prioritise fixes that affect safety or legality. Fancy light fixtures can wait; a solid roof can’t.
Check local regulations
Rules for short-term lets vary wildly. In London, you’ll need planning permission if you rent for more than 90 nights a year. Fancy a loft conversion? Many councils require permits for significant structural changes. Even something as simple as adding a wood burner might need sign-off. Check if your area requires a specific licence (like an HMO for larger properties) and ensure fire safety standards are met. A quick call to your local council could save a costly fine later.
Hire professionals
DIY might seem cheaper, but pros save time and stress. A refurbishment company with a strong portfolio can handle everything from plumbing to plastering, while interior designers create cohesive, photo-ready spaces. Don’t skimp on a photographer either – grainy phone pics won’t cut it in competitive listings. Bonus tip: Hire a copywriter to craft a listing description that sells your property’s vibe, not just its bed count.
Prioritise comfort and functionality
A stunning home refurbishment means nothing if guests can’t relax. Opt for stain-resistant sofas, blackout blinds, and mattresses that don’t feel like park benches. Kitchens need basics like sharp knives and decent pans, while bathrooms crave strong showers and fluffy towels. Smart storage (think under-bed drawers or hallway coat hooks) keeps clutter at bay. Remember: Guests rate stays on convenience as much as style.
Focus on durability and easy maintenance
Guests won’t treat your property like their granny’s china cabinet. Choose hard-wearing materials: porcelain tiles over soft wood, quartz counters over marble. Avoid white carpets (a red wine magnet) and delicate fabrics. Stick to neutral walls with washable paint for quick touch-ups. Outdoor spaces? Go for composite decking over real wood – it laughs off British rain without splintering.
Upgrade tech amenities
Today’s travellers expect more than just free tea bags. Smart locks let guests self-check-in, while USB sockets by the bed keep devices charged. Invest in reliable Wi-Fi (aim for 50+ Mbps) and a smart TV with Netflix logins. Extras like noise machines, Bluetooth speakers, or even a tablet for local recommendations can push your listing into “superhost” territory.
Invest in safety features
Safety isn’t just a legal box-tick – it’s a review-saver. Fit smoke alarms, carbon monoxide detectors, and fire extinguishers – check them often to avoid unpleasant surprises. Secure windows with locks, and add motion-sensor outdoor lights. For families with children, plug socket covers and stair gates show you’ve thought ahead. Leave a clear emergency contact list, plus instructions for alarms and boilers.
Enhance kerb appeal
First impressions start before guests step inside. Chipped front doors, overgrown hedges, or broken gate? They’ll snap a pic for a scathing review. A fresh coat of paint, potted plants, or a sleek house number plate cost little but scream “this place is cared for.” If parking is tight, mark a clear space. In winter, grit the path – nobody wants a slip-and-slide with their suitcase.